Bromée and Partners – our newest partner
Bromée and Partners was established in October 2020 and is a specialized credit insurance broker based in Stockholm, Sweden. Henrik Bromée, previous Managing Director of Euler Hermes in Sweden and Chairman of the Board of Directors of Industry Association “KGFF” (the Swedish Guarantee and Credit Insurance Association), runs the company.
Henrik has also served as CEO of a Stockholm based finance company and has held senior positions in international organizations such as American Express, Visa, and Moneygram International.
In Sweden, B2B-payment terms are typically shorter than mainland Europe and the legal system works effectively. There is also a higher degree of trust between citizens & companies in Sweden and the Nordics than in most other countries. However, company default numbers are comparable to other markets, and the Swedish credit insurance market being less penetrated than those, represents a significant development potential.
Also, being a small open economy (exports generate almost 50% of the GDP), Sweden is home to a larger number of multinational corporations per capita than most of its peers.
Insolvencies have increased over the past four years, and the most affected sectors are retail, construction, and hotels/restaurants. Major market players include Atradius, Coface, and Euler Hermes and the local Export Credit Agency (EKN) is also an essential player for exporters as well as the banks.
Bromée & Partners is proud to be a part of the Astreos. We hope to contribute to the network with our expertise and local market knowledge and expect in return a good, fun, and rewarding cooperation with the highly skilled finance and trade credit insurance experts across the globe.